Face the panel.
Before you face the market.

The Panel is a review tool for websites and product ideas. You paste a URL or describe an idea, seat a panel from a bench of 50 AI personas, and get one scored report: what each persona thought, the themes they kept returning to, the quick wins, and the bigger strategic moves.

50 simulated reviewers with very different lives: London advisors in risk, strategy, product and law, B2B buyers from procurement to security, everyday consumers around the world, and specialist testers in accessibility, UX research, QA, SEO, copywriting and support. Each one reads your material through their own lens and answers one personal question: would I use this?

The Panel reads your homepage and up to six linked pages, takes a screenshot, and searches for alternatives. A coordinator briefs each panellist, the personas review the same material in separate calls, and the coordinator combines their supported findings into one report. You can pick up to 8 panellists yourself or let the coordinator choose four to six. The report shows which sources were read and where evidence is missing.

Yes. Switch to idea mode and type or dictate your pitch. You can attach up to ten screenshots or mockups and an optional link. The panel reacts to the idea itself, and says plainly when a judgement has to wait until there is a product to see.

Your first session is free, with no card. After that the plan is £29 a month or £290 a year, for up to 30 sessions a month across product reviews and the pitch room. Paid plans are opening shortly; until then everyone has the free session.

Yes. You sign in with your email and a one-time code, with no password to remember, and the first code creates your account. The account is what lets a session be tied to you. The Panel is for adults: you confirm at sign-in that you are 18 or over.

Your material is used to produce your report. When a session finishes, the report, the persona reviews and the text you typed are saved to your account so you can reopen them under Your sessions, and you can delete any of them there. Uploaded screenshots, decks and voice recordings are never saved. To write the report, the material is sent to AI, web-crawling and speech providers, which are named on the subprocessors page. We do not use it to train AI models, and the site uses no analytics or advertising trackers. The Privacy Notice has the detail.

No. Every panellist is an AI persona: a simulated character modelled on realistic professionals and consumers, with an AI-generated portrait. No real person is depicted or involved in the reviews.

Findings link to reviewed sources, and quoted text is checked against those sources. Unread pages are marked as unknown, and unsupported scores remain unassessable. AI can still misinterpret evidence, so verify the findings before acting. Competitor links are limited to URLs returned by web research.

No, and it does not pretend to be. It is the fast first pass: a way to catch the gaps, jargon, and unanswered questions you stopped seeing, before you spend time and money putting the product in front of real users, buyers, or investors.